Why You Want Fanatics, Not Just Customers (and how to get them!)

As a business, it's easy to get caught up in the pursuit of acquiring new customers. After all, more customers mean more revenue and a stronger bottom line. But while acquiring new customers is certainly important, it's also essential to cultivate a group of passionate, loyal customers who become advocates for your brand. These customers often referred to as FANATICS can be invaluable assets to your business.

So why do companies want fanatics, rather than just customers?

• Fanatics are more likely to make repeat purchases. When someone becomes a fanatic of your brand, they are much more likely to continue buying from you in the future because they are emotionally invested.

• Fanatics are more likely to refer others to your business. When someone is truly passionate about your brand, they will often go out of their way to tell others about it. This is incredibly valuable for any business as word-of-mouth referrals can be the most powerful source of new business.

• Fanatics are more likely to provide valuable feedback. When someone is truly invested in your brand, they are more likely to offer constructive feedback and suggestions for improvement. This can be an invaluable resource for businesses looking to constantly improve and evolve.

• Fanatics can serve as brand ambassadors. Fanatics are often willing to go above and beyond to promote your brand. This can take many forms, such as sharing content on social media, writing reviews, or even creating their own content related to your brand.

So how can you turn customers into fanatics? There are a few key strategies you can use:

• Offer excellent customer service. This might seem like a no-brainer, but it's worth emphasizing. When customers feel valued and well-taken care of, they are more likely to become loyal to your brand.

• Foster a sense of community. Encourage your customers to engage with each other and with your brand. This can be through social media, online forums, or in-person events.

• Be responsive to customer needs and feedback. Make it clear that you value your customer's opinions and are willing to make changes based on their feedback.

• Offer exclusive perks and benefits. Consider offering discounts, early access to new products, or other special perks to your most loyal customers.

In Summary, companies want fanatics not just customers because they are more likely to make repeat purchases, refer others to your business, provide valuable feedback, and serve as brand ambassadors. To turn customers into fanatics, focus on offering excellent customer service, fostering a sense of community, being responsive to customer needs and feedback, and offering exclusive perks and benefits.